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Memory Pricing · May 9, 2026

Nintendo Switch 2 Price Rise Keeps DRAM Cost Pressure in View

Nintendo is raising Switch 2 pricing while pointing to a backdrop of rising DRAM and broader bill-of-material costs.

Price impact: 2Direction: upSource: TechPowerUp News

According to TechPowerUp, Nintendo plans to increase Switch 2 prices to $499 in the US and EUR499 in the EU on September 1, 2026, with a Japan increase to JPY59,980 also listed in the source article. The report says Nintendo expects 16.5 million Switch 2 units in fiscal 2027, below its fiscal 2026 projection, and links the price move to earlier expectations tied to rising DRAM and overall hardware costs. The item is partly a gaming sales story, but the console pricing section adds another consumer-electronics example where memory cost inflation is feeding into end-product pricing decisions.

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