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Memory Pricing · Oct 15, 2026

Smartphone Shipments Shrink Amid DRAM and NAND Shortages

Global smartphone shipments fell 20% year over year in Q3 2026 as DRAM and NAND shortages raised costs and limited supply, according to the source. The report also describes a wider gap between premium and price-sensitive segments.

Price impact: 0Direction: unclearSource: DigiTimes Daily

The source says Q3 global smartphone shipments reached their lowest third-quarter level since 2012. Samsung held 23% market share and Apple reached a reported record Q3 share of 22%. Memory shortages were cited among factors behind higher production costs, constrained availability, and weaker demand, though their individual contribution is not quantified.

Samsung ElectronicsAppleDRAMNAND Flash
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