Nvidia raises Shield TV Pro price as it cites higher component costs

Nvidia has set the Shield TV Pro price at $299, according to a company spokesperson quoted by Ars Technica and cited in Tom's Hardware's report. That is $100 above the device's original $199.99 launch price, despite no major hardware refresh. Nvidia attributed the change to higher component costs, specifically including memory, but did not quantify memory's share of the increase. The report also says Nvidia has discontinued the standard Shield TV, leaving the Pro as its remaining Shield streaming model. This is a product-specific price change, not evidence by itself of a broad consumer DRAM price move.