Apple Raises iPhone Prices as Memory Cost Pressure Reaches Handsets

Apple raised prices across much of its iPhone lineup following the September 9 launch of its latest Pro models, according to TechPowerUp. The report says the iPhone 18 Pro and Pro Max start at US$1,199 and US$1,299, respectively, and that several retained models also received US$100 increases without hardware changes. The article attributes the timing to rising DRAM and storage costs as AI data-center demand absorbs memory supply. It also notes that other PC-system makers have adjusted prices as DRAM and SSD costs rose. Apple has not, in the supplied material, provided a detailed cost breakdown or explicitly confirmed that memory is the cause of each price change. The price increases are factual product-market data, while the precise contribution of DRAM and NAND costs remains the report's interpretation.