PC Partner Warns Graphics Memory Costs Will Lift GPU Prices

Graphics memory costs are moving directly into GPU pricing. Tom's Hardware reports that PC Partner expects higher graphics memory costs in the second half of FY2026, contributing to a substantial increase in graphics-card costs and tighter availability, especially for entry-level cards. The article adds two useful market details. Jon Peddie Research data cited in the report shows AIB unit sales rising from 9.25 million in Q1 2025 to 11.82 million in Q1 2026, while sales dollars rose from $6.18 billion to $10.85 billion. PC Partner also reported weaker unit volumes but much higher average selling prices in parts of its graphics-card business. For RamTrend, this is a direct GDDR and VRAM pricing signal. Graphics-card makers are citing memory costs and shortages as a reason for price increases, and the effect may spread from high-end boards to budget models. The market impact is upward for graphics memory and GPU-attached memory costs, though some final board-price gains may exceed the memory-cost increase itself.