TechPowerUp reports that Microsoft increased Xbox Series S and Series X pricing in Europe and the UK from August 1, with the largest listed move taking the 512 GB Series S from EUR 349 to EUR 499. The report attributes the pressure in part to higher GDDR6 costs affecting console supply. This is a useful downstream signal for RamTrend because console platforms use fixed memory configurations and have less room to absorb component inflation once supply agreements reset. The same dynamic has already appeared around other gaming hardware, showing that graphics memory tightness is moving from supplier negotiations into visible retail pricing.
Consumer Memory · Aug 8, 2026
Xbox Price Hikes Show GDDR6 Pressure Reaching Console Buyers
Microsoft raised Xbox console prices sharply in Europe and the UK, with TechPowerUp linking the move partly to higher GDDR6 costs amid the broader memory squeeze.
Price impact: 8Direction: upSource: TechPowerUp News
MicrosoftSonyGDDR6graphics memory
Original sourceBack to news archive