Microsoft Blames Xbox Price Hikes On Memory And Storage Costs

TechPowerUp reports that Microsoft announced another Xbox Series X|S price increase effective August 1, 2026. The article says 512GB models will rise by $100, 1TB models by $150, and 2TB Xbox SKUs will be discontinued. The key RamTrend signal is Microsoft's explanation. According to the report, Microsoft attributed the move to the DRAM crisis and said console storage and memory costs had increased by more than 2.5x, with another doubling expected by fall 2027. The new listed prices include $499.99 for the 512GB Series S, $599.99 for the 1TB Series S, $749.99 for the 512GB Series X Digital, and $799.99 for the 1TB Series X. This is a strong end-market pass-through signal. It links memory and storage inflation directly to console retail pricing and SKU strategy, including the removal of higher-capacity models.