ASUS Signals Smaller Q3 PC Price Hikes as DRAM and SSD Pressure Eases

ASUS said it expects milder PC price increases in the third quarter of 2026, a change from the far sharper pricing moves seen earlier this year. The company had previously linked broader product price hikes to high DRAM and SSD costs, along with CPU shortages. According to the source payload, ASUS now expects Q3 increases to remain in the single digits rather than repeat the much steeper adjustments reported in late Q1. That points to a less aggressive component-cost environment for OEM systems, even if prices for key inputs such as DRAM and NAND flash remain high enough to prevent outright cuts. For RamTrend, this matters as a downstream signal from a major PC vendor rather than as direct spot-pricing data. If OEM price increases are moderating, it may indicate that memory cost inflation is stabilizing, though the item does not provide contract pricing, inventory data, or supplier-level shipment figures.